Last Updated: September [__], 2018
Information We Collect and How We Collect It
The information that we may collect from or about you broadly falls into the following categories:
• Information that you voluntarily provide to us, for example, your contact information.
• Information that we passively collect through your use of the Site, for example, data collected by the servers used to operate the Site (e.g., IP addresses), data collected by cookies, data collected by analytics and advertising services, and data collected when you connect using or share information via social media platforms.
Information You Voluntarily Provide to Us
Demo Requests & Information Requests. To request a demo of Caterease software or to request information from Caterease via the Site you will need to provide your contact information (as discussed above), information about the company on whose behalf you are making the request, and, as applicable, details of the software or information in which you are interested.
Software Training Registration. To register for a Caterease training session, please contact Caterease Training as directed on the Site. Information required for registration may vary by training and will be disclosed at the point of registration. Required fields may include, in addition to the contact information listed above, [TBD].
Live Chat Conversations. If you use any chat feature on the Site, we will collect all text and other information that you may provide or input using that feature. If you use a chat feature while signed into your online Caterease software account, we may link that information to your account. The contents of your chats will not necessarily be maintained or treated as confidential.
Career Opportunities. If you submit a resume or related materials to us, we may use those materials to evaluate your qualifications and to otherwise consider or respond to your employment inquiry. Your submission of a resume or related materials does not in any way require Caterease to review those materials or consider you for employment.
Facebook Lead Ads. Caterease will collect any information you choose to submit via a Caterease Facebook Lead Ad. In addition to the contact information listed above, these Leads Ads may allow you to submit other information, for example, your hobbies and occupation. If you provide us with your contact information via a Facebook Lead Ad, we will add you to our electronic mailing lists and we will use that information to send you emails on Caterease products and services.
Information We Collect Through Your Use of the Site
IP Addresses, Location Data, and Related Data. When you use the Site, we may automatically collect certain information from your device. In some countries, including countries in the European Economic Area (“EEA”), this information may be considered personal information under applicable data protection laws. Specifically, the servers used to operate and provide the Site may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Site, including Internet protocol (“IP”) addresses assigned to the computers and other devices from where you access the Internet, your Internet service provider (ISP), your device ID number, your approximate geographic location, your web browser type, the pages you access on the Site, the websites you access before and after visiting the Site, the length of time you spend on the Site, date and time stamps, and clickstream data. Caterease may use this information to administer the Site and its servers, to generate statistical information, to monitor and analyze Site traffic and usage patterns, to monitor and help prevent fraud, to investigate complaints and violations of our policies, to track and identify potential marketing leads, and to improve the Site’s content and the products, services, materials, and other content that we describe or make available through the Site (see also how we use Google Analytics services as described below). We may combine this information with other Collected Information (including personal information) and information obtained from third parties for security reasons and to protect our rights or the rights of others as discussed below. The suppliers that we use to provide the Site may collect information about your visits to the Site and other websites. Some of this information may be collected using cookies and similar tracking technologies as explained further below under “Cookies and Other Tracking Technologies.”
Location Information. In addition to the approximate geographic location information collected as discussed above, we may, with your consent, access more specific location information to enhance the user experience and increase the usefulness of the Site. This includes both geographical location information that you input using the Site (e.g., when you enter your zip code, city, or physical address) and, as applicable, geographical location information collected by device-based location services (including GPS data). You may choose to allow us to access your location by granting the Site access to your location when prompted or through your device’s location services settings.
Do-Not-Track. Due to this automatic collection of data using cookies, we do not honor “do not track” requests.
Types of cookies. The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of information collected by the Site’s cookies and the purposes for which that information are used are described below. We may also combine information collected by cookies with other Collected Information.
• Essential cookies (also called operationally or strictly necessary cookies). These cookies are required for the Site to function properly. This type of cookie can be used, for example, to identify irregular Site behavior, to help prevent fraudulent activity, and to improve Site security. These cookies also allow Site users to use the Site’s functionality, for example, shopping carts, saved search, and similar functions.
• Functional cookies. These cookies allow us to offer you enhanced functionality when you access or use the Site. This type of cookie can be used to remember choices you make, for example, your username, preferences, settings, and location, as well as remembering if you reacted to something on or through the Site so that you are not asked to do it again, remembering if you have used a particular Site feature before, restricting the number of times a particular advertisement is displayed, and enabling social media components. Disabling functional cookies may result in various Site functionality being unavailable to you or not working properly.
• Performance-related cookies (also called analytical cookies). These cookies assess the performance of the Site, including as part of our analytic practices (such as our use of Google Analytics, which is discussed in more detail below) to help us understand how visitors use and interact with the Site, for example, which pages on the Site users visit most. These cookies also enable us to personalize content and remember your preferences. These cookies help us improve the way the Site works and provide a better, personalized user experience. Some of our performance-related cookies are managed for us by third parties
• Advertising or targeted cookies. These cookies record your visits to the Site, the pages you visit on the Site, and the links you have clicked. They gather information about your browsing habits and remember that you have visited particular websites. These cookies allow us and third parties, as applicable, to display customized advertising to you. Caterease and its third-party advertising platforms or networks may use this information to make the Site, its content, and advertisements displayed on the Site and other websites more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising and is further discussed below). These cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. To find out more about interest-based ads and your choices, please visit the Digital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe, http://www.allaboutcookies.org, and http://www.youronlinechoices.com.
How long do cookies last? Any cookie can be either a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website. Session cookies are typically deleted or removed when you exit or quit your browser application. Persistent cookies exist for a set period of time, for example, six months or one year. Each time you visit a website that has implemented a persistent cookie, that cookie will remain active until its predetermined expiration date. You can also manually delete persistent cookies as discussed below.
Can cookies be disabled? Most browsers automatically accept cookies. You can disable cookies but disabling cookies may impact your use and enjoyment of the Site. Most browsers allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete cookies stored previously. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website. Changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new computer, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.
Please note that disabling or otherwise limiting cookies may impact your use and enjoyment of the Site and other websites. For example, the Site may not be able to be personalized for you, the Site may no longer capture or remember your preferences or other choices you have made on our website in the past, the Site may not remember your log-in information, contact information, or other information you have entered using the Site, and the Site may not recognize the device(s) you use to access the Site. For your reference we have included the below links to various browsers’ instructions on managing cookies.
What about other tracking technologies? The Site may also use the following types of tracking technologies: web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). A web beacon is a tiny graphic with a unique identifier that functions similar to how cookies function. However, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of our Site and are commonly used for advertisements and videos. Pixels can be placed on websites or within emails to track your interactions with those websites and when emails are opened.
More about behavioral advertising. Advertising cookies and other tracking technologies help us serve relevant advertisements to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our services, and know when content has been shown to you. To learn more about advertising cookies and behavioral advertising and your choices, please visit the Digital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe, http://www.allaboutcookies.org, and http://www.youronlinechoices.com. Canadian residents can visit http://youradchoices.ca/ to learn more and to opt out of the tailoring of advertising on third-party websites.
More information. For more information about cookies, including about advertising cookies and your choices regarding cookies, we suggest you visit:
Advertising Networks, Personalized Advertising, Remarketing, and Retargeting. From time to time the Site may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including Google Ads and advertising services provided by Facebook (sometimes referred to the Facebook “tracking pixel”). These services collect information about your visits to and interactions with the Site and other websites and will use that information to target advertisements for goods and services. The information collected may be associated with your personal information. These targeted advertisements may appear on the Site or on other websites. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Site and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.
Through Google Ads, Google uses your Internet searches, cookies, and similar identifiers (e.g., pixel tags) to collect information about your visits to the Site and your interaction with our products and services to generate targeted advertisements to you on other websites that you visit across the Internet.
If you have a Facebook account but do not wish Facebook to collect data relating to you via the Site, we suggest that you: (a) hide social media platform plug-ins using an ad blocker; (b) always log off completely from Facebook before visiting other websites and delete all related cookies; and, (c) where the option is available, disable the advertising services and networks operated by Facebook.
Google Analytics’ Advertising Features. Additionally, we have enabled and implemented the following Google Analytics Advertising Features on the Site: Remarketing with Analytics, Demographics and Interest reporting, Campaign Manager integration, Display & Video 360 integration, Google Display Network (GDN) Impression Reporting, and Segments. Remarketing with Analytics uses Google Analytics cookies to serve advertisements to you across the Internet based on your visits to the Site. Demographics and Interest reporting uses a third-party cookie to collect information about our Site traffic by tracking users across websites and across time, which generates a report for us to better understand Site users. Campaign Manager integration allow us to view, analyze, and create remarketing lists using our Campaign Manager data in Google Analytics. Display & Video 360 integration allows us to create remarketing lists in Google Analytics and have those lists available in Display & Video 360. Google Display Network (“GDN”) Impression Reporting allows us to measure the impact of unclicked GDN Display ad impressions on website behavior and conversions. Segments allows us to isolate and analyze subsets of Site users by sorting our Google Analytics data. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Canadian residents can visit http://youradchoices.ca/ to learn more and to opt out of the tailoring of advertising on third-party websites. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time.
The Site may also use the advertising services and networks offered by social media platforms to deliver advertising content. Use of these services requires social media platforms to implement cookies or pixel tags to deliver ads to you while you are logged into the applicable social media platform.
If you do not want social media platforms to collect information relating to you via the Site or to link information collected via the Site to your social media accounts, we suggest that you: (a) do not connect to or share information with social media platforms using the Site; (b) hide social media platform plug-ins using an ad blocker; (c) always log off completely from social media platforms before visiting the Site or other websites and delete all related cookies; and, (d) where the option made available by a social media platform, disable the advertising services and networks operated by that platform. For example, you may opt out of Twitter’s interest-based advertising by notifying Twitter through one of the methods it describes here.
Our Social Media Pages. Caterease is active on social media, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+. You may have the opportunity to comment on those social media platforms regarding Caterease and the products and services we offer. Caterease may post on the Site and its other websites and social media pages any comments or content that you post on our social media pages.
How We Use Collected Information
Purpose Collected & Communication with You. We will use and share your personal information and other Collected Information for the purpose for which it was collected, for example, to process and communicate with you in connection with your requests for information and Caterease software demos, to administer Caterease business activities, to communicate with you in connection with your Caterease software account (if applicable), and to provide you with information and communications that you request. Your location information will be used to understand where Site users are located and [TBD]. If you provide a resume or related materials to us we may use those materials to consider you for employment and we may contact you with regard to those materials.
Evaluation and Improvement of the Site, Our Products and Services, User Demographics, and Aggregation. We may use and disclose Collected Information to analyze, develop, and improve the content, materials, products, and services that we make available (including the Site); to inform marketing and communication plans and strategies; to understand use demographics and preferences; and to evaluate user needs and customize Site content, promotional emails, and users’ browsing experience. We may also aggregate personal information and other Collected Information to create aggregate data on Site users that describes users as a group but does not reveal the identity of individual users. We may use aggregate data to understand Site users’ needs and Site usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products, our services, and the Site.
How We Share Collected Information
To Protect Caterease and Others. We may share your personal information and other Collected Information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services, and other necessary third parties for legal, protection, security, and safety purposes, including: (a) to comply with laws or regulatory requirements and to respond to lawful requests and legal process; (b) to perform credit checks, report or collect debts owed; (c) to protect the rights and property of Caterease, its agents and customers, and others, including to enforce our agreements, policies, and terms and to protect our network and physical assets; and (d) to protect the safety of our employees, agents, and customers, and any other person.
International Transfers of Your Personal Information
How Long We Retain Your Personal Information
With regard to personal information collected using Google Analytics as discussed above, that information will be retained for 26 months after your last activity on the Site.
For personal information that we process on behalf of our customers, we will retain that personal information in accordance with the terms of our agreement with them, subject to applicable law.
Legal Basis for Processing Your Personal Information (EEA Only)
If you located in the EEA, our legal basis for collecting and using personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where: (a) we have your consent to do so; (b) where we need the personal information to perform a contract with you (e.g., to deliver services you have requested); or (c) where the processing is in our or a third party’s legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If you have any questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided further below provided below under “Contact Us.”
Rights and Choices Regarding Your Personal Information (EEA Only)
Site users located in the EEA have the rights listed below. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
- If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by contacting us using the contact information below under “Contact Us.”
- If you are a resident of the European Union you can object to the processing of your personal information, you can ask us to restrict processing of your personal information, and you can request portability of your personal information. You can exercise these rights by contacting us using the contact information below under “Contact Us.”
- You have the right to opt out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt out” link in the marketing e-mails we send you. To opt out of other forms of marketing, such as postal marketing or telemarketing, if applicable, then please contact us using the contact information below under “Contact Us.”
- Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
- You have the right to complain to a data protection authority about our collection and use of your personal information. For more information please contact your local data protection authority. Contact information for data protection authorities in the EEA are available here.
- For details on how to manage your preferences for cookies and tracking technologies within your web browser, please read the information provided above under “Cookies and Other Tracking Technologies.”
Access by Children
The Site is not directed at children under 16 years of age. Caterease does not knowingly collect or use information from children under 16 through the Site. If you have reason to believe that a child under the age of 16 has provided personal information to us through the Site, please contact us at [email address] and we will use commercially reasonable efforts to delete that information.
Third-Party Websites and Services
You may also contact our Data Protection Officer as follows: [contact information].